imprint (ĭm-prĭnt’), verb
to produce (a mark, impression) on a surface by pressure, printing, or stamping to establish firmly; impress; stamp: to fix the details on one's mind
Zoology (of young animals) to undergo the process of imprinting; come to recognize (another animal, person, or thing) as a parent or other object of habitual trust.
imprinting, noun, Animal Behavior, Psychology
rapid learning that occurs during a brief receptive period, typically soon after birth or hatching, and establishes a long-lasting behavioral response to a specific individual or object, as attachment to parent, offspring, or site
It is a phenomenon exhibited by the young of several species, mainly birds, such as ducklings and chicks. Upon coming out of their eggs, they will follow and become attached (socially bonded) to the first moving object they encounter (which usually, but not necessarily, is the mother duck or hen).
‘goslings will imprint themselves on inanimate objects such as a cardboard box’
IMPRINT can help you make the right scientific impression. It will last your brand's lifetime.
Strategy + Science = Effective Scientific Communications
We believe in the value of partnership and the importance of effective global scientific communication.
Our teams of experienced scientists engage all project stakeholders in a manner that elicits unique and creative strategies that mold the foundations of successful medical affairs ventures.
At IMPRINT Science, we strive to become an extension of your medical affairs team, providing the highest-quality scientific information to health care professionals.
Make an impression with IMPRINT Science
Our passion for science is reflected in the fact that 75 percent of our staff with whom you will collaborate has advanced degrees (MD, PhD, PharmD, MPH) and is CMPP certified.
Our medical team is adept at building and maintaining relationships with thought leaders; other teams provide support in various healthcare, educational, regulatory, and compliance fields. Incubate all these factors together and you get the lasting impression you seek.
Because IMPRINT Science is part of VMLY&R and the large WPP global network of companies, we have access to a wide range of resources, including:
Maximize the reach of your data and scientific messages through a strategic publication and medical affairs plan
Identify relevant authors/advisors
Anticipate data timing and flow
Understand new publications, publication metrics and strategies of products in the field
Compare the strengths and gaps of a drug's scientific platforms
Support field efforts with high science, up-to-date content
Advise on the planning, development, and implementation of high quality scientific articles and meeting communications
Original study investigations (primary and secondary), reviews, meta-analyses, case studies, letter/commentaries, supplements
Meeting abstracts, posters and oral communications
Understand who are the most relevant KOLs
Gather KOL input at all phases of product development
Run successful and productive meetings
Maximize use of technology for best educational results